There are many differing opinions about how often to post on social media sites, and……….
If you want your head to spin, “Google” these questions and see what comes up. Seriously there is so much information, and conflicting data you might wish you never looked in to it!
I recommend the, “Post, Assess, Tweak and Repeat” formula. Experiment. Try different things.
If you are new to posting on a social media site, just start before getting stuck by listening to what the experts say. As your posts becomes more frequent, you will get a feel for what works best for your audience.
Here are a few things that I have noticed or tried over the years with my social media posts:
I share (especially on Twitter) in time zones where I have a good following. If you want your reach to expand out of your “home area” you have to be aware of other time zones. For example, I am in the mountain time zone. If I want to catch people out east, I want to reach them before they dive in to their work day. So posting on Twitter at 4:30 am my time is not a stretch. It’s 6:30 am where they live, and they may be on social media before work.
Your audience might be different, but that’s why the, “Post, Assess, Tweak, Repeat” strategy is so important. DON’T panic. Remember you don’t have to actually be up that early Tools like Hootesuite or Edgar can help program content while you are still in a comfy bed. If you are working on capturing an audience across the globe, you will most certainly want to look at posting overnight too.