I’ve started a weekly section on my “Moosh’s Monday Mashup” called, “Social Media Follies“.
It’s a collection of strange, funny, and sadly entertaining things that I see online.
You can join the newsletter by clicking here to never miss the follies again, and my other weekly musings.
Here’s the follies that I’ve discussed so far:
I recently started seeing a guy all over the place on Twitter. His name kept coming up, and he was following me on 2-3 of my different accounts. When I did more research, I realized he was duplicating his bios, had the same background, and the website link never changed either. I’ve seen an account as high as “BobSmith044” so I don’t know if he has 44 accounts, but he has a lot. My assessment is 4 letters long. L-A-M-E.
If your bio is mostly hashtagged words on Twitter, or all hashtagged words for that matter – you need a better strategy for getting eyeballs looking at your brand. My analysis consists of 9 letters: D-E-S-P-E-R-A-T-E. I’m always confused by people who do these things to give their brand a bad name #dontbelazy #dothework #getitdone #justdoit
I recently heard a story about a speaker who audited the social media content of many employees of a company before he spoke to them. They were all producing content on a regular basis. He was blown away that none – I repeat NONE, had interacted with people who had taken the time to leave comments as he looked back through several of their posts. How sad is that? So often, people think there is a “secret sauce” to building a solid following/community online. But really, there’s not. How about doing the simple things properly, and on a regular basis; like giving people the time of day who have taken the time out of their day to reach out? Like I always say, it will be a great day when you need to hire a personal assistant to help with online interactions with those who’ve commented.
Direct message on Twitter provide me with quite a bit of comic relief. I LOVE when somebody’s DM asks how I’m doing, I reply, then I never hear from them. Or, they ask what I’m working on, I reply, then nothing. Or… the best one, they say that I’m awesome or something comparable, but they’ve never even seen my content. Most of you know how I feel about these messages. But if you are going to ask questions in them, you sure as heck better take the time to answer.
Just a friendly reminder to “think before you post“. The long-term repercussions for your brand can be catastrophic from one momentary lapse in typing judgement.
I stopped by a couple of LinkedIn groups this week that I don’t go to very often. I noticed several posts from a few weeks ago, where the authors had received a handful of comments on each, but never took the time to stop by again and reply. If you are not prepared to engage and reply, then don’t bother posting! If you know you are going through a busy period, don’t post a question until you have more time to get involved in the conversation.
95% of people DO NOT respond to my “Thanks for connecting” email that I send as a follow-up to connecting on LinkedIn. I’m not mad or feel like they should give me the time of day; just really interested in why people bother to connect in general. Click here to see my blog post.
A huge “non shout-out” to those social media accounts that just blast out content and never engage. I’ve touched on this before, but I’m seeing it more in my daily travels online. If an account is clearly just looking to get you to click on ads and buy stuff, I’m out. I actually tweeted at an account the other day why there was no content based on what their bio said, but later deleted it. What was the point, nobody would reply anyways 🙂
Every week or so, I stumble across the same person on Twitter that is asking a specific question; I assume looking for follower participation. I keep an eye on the tweet for a few hours, and the number of replies is low. But they’ve never replied to me, or even liked a comment I’ve made. Weird hey? We are connected so it’s not like I’m a total social media stranger. Oh well!
I expect people to be better than this, when building a following online. And I hope this inspires people to stop some of the insanity out there!