My Video 95% Of People On LinkedIn Say WHATEVER To This!

Social media is supposed to be social isn’t it? I’m finding more and more each day that it’s becoming just “media”.

Broadcasting.

Spreading your message with little or no interaction. LinkedIn should be an amazing place to correspond with people, and it certainly can be. But often I find people connect and disappear in to the “internet abyss”.

What’s the deal with that?

This video is a follow up to a blog post I did on June 22, 2016 titled, “95% Of People On LinkedIn Say WHATEVER To This” to this.

Click here if you missed it.

I had several people chime in with comments, and it inspired this short three-minute video.

  • Do you agree?
  • Disagree?
  • Kind of agree?
  • Have a different theory altogether regarding unresponsiveness?

Would love to hear your thoughts in the comments below, or via social media!

 

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95% Of People On LinkedIn Say “Whatever” To This!

I love LinkedIn! I really enjoy connecting with old classmates, work colleagues, friends and even long-lost family. Oh yeah, did I mention all the great people I have met working towards an online business the past few years too?

But I am quite fascinated by something.

It’s the lack of responsiveness on a personalized email that I send after initially connecting with somebody.

Please do not misconstrue my message as being bitter, or that I think the world owes me something. It doesn’t.

But I always find it very interesting that….

95% of people do not reply on LinkedIn when I send them a “welcome” email after I connect.

I send if after somebody invites me to connect, and when I invite somebody to connect with me.

Simply, I send a couple quick lines thanking them for connecting, and make sure to include a personal touch. I might bring up something I saw on their profile, or if I already know them it’s even easier to get personal! Then I list (with links) all of the other social media channels that they can connect with me on if interested. Finally, I include a quick summary sentence or two thanking them again for connecting.

Paul Castain from Sales Playbook taught me this years ago, and it makes a whole lotta sense.

The startling results, after several years of doing this, are 95% of people don’t reply.

LinkedIn Makes Us Very Lazy!

Relaxation Laziness Comfortable Business Men Businessman Office

LinkedIn is an incredible platform for connecting with prospects, current customer and old colleagues and friends. I’ve really enjoyed my time on LinkedIn for the past several years. The reality is, social platforms change over time, and the one big thing that I have noticed about LinkedIn over the past year, is they are cultivating an online culture of laziness. Yes laziness!

What do I mean by that.

Five things stand out for me that promote lazy networking/corresponding on LinkedIn:

 

  1. Congratulations on the new job emails – “Congrats on new role. Hope you’re doing well.” Received close to 100 of these when I changed jobs 2 years ago. 90+ of the emails I received were this generic note.
  2. Congratulations on the work anniversary emails – “Congrats on the anniversary! Hope you’re doing well!” This is the generic email that is sent if you acknowledge a connection’s anniversary. I was very grateful for all of the well wishes that I received on a recent work anniversary, but 95% of the people just hit the button that generated the autoreply.
  3. Happy Birthday emails – “Happy Birthday!” Yeah standard stuff right? Same thing. I high percentage of people just hit that button to send the generic note.
  4. Thank you for the endorsement emails – “Thank you for the recent endorsement“. Or something similar to that. This time, I was about to send the thank you to a connection this weekend, then said “ugggh” as the generic reply came up. I personalized it, then sent it off.
  5. Invitation to connect on LinkedIn – You know the one! If you’ve followed me for a while, you know how I feel about this.