When I was travelling for work recently, I finally started reading the latest book by ex-National Hockey League star Wayne Gretzky. I flipped to the back cover before I started reading. A quote struck me instantly,
When I think of online business and branding, stories are such a powerful way to convey messages. I consider myself pretty lucky, where I realized this early on and have always incorporated stories in to much of what I do.
Think of the most powerful lessons that you have learned over the years. Were the basis of those teachings statistics and stuff? Perhaps. More likely the things that were most memorable were derived from stories shared.
I just LOVE LOVE to convey my message via stories. Don’t ever be afraid to tell them. More often than not they will resonate with people, and get a conversation going.