What’s Your Edge?


When I started my online journey several years ago I battled uncertainty and doubt. Thoughts regularly came up like:

  • So many other people are already excelling in (insert niche)
  • What could I possibly share that hasn’t been discussed before?
  • What value could a newcomer like myself bring to the “party”?

Over time as I gained momentum and started to feel pretty good about things, I certainly realized that I had an “Edge”.

The Baseball Beer Vendor Lessons!


So, like – there are lots of us on earth right?

Many of us are trying to stand out from the crowd and do “out of the ordinary stuff”.

Heck many people are trying to do ordinary stuff but still get noticed.

Like delivering beer to people’s seats at a baseball game.

There’s no way to stand out from the crowd doing that right?


Scott Ginsberg, aka “Nametag Scott” is somebody that I admire greatly. I follow his content on a regular basis, and find it very thought provoking, relevant to those developing a personal brand, and may I say DARN entertaining 🙂

Check out this video to see how he turned wearing a name tage 24-7 in to a thriving business.