Social Media Follies

I’ve started a weekly section on my “Moosh’s Monday Mashup” called, “Social Media Follies“.

It’s a collection of strange, funny, and sadly entertaining things that I see online.

You can join the newsletter by clicking here to never miss the follies again, and my other weekly musings.

Here’s the follies that I’ve discussed so far:

I recently started seeing a guy all over the place on Twitter. His name kept coming up, and he was following me on 2-3 of my different accounts. When I did more research, I realized he was duplicating his bios, had the same background, and the website link never changed either. I’ve seen an account as high as “BobSmith044” so I don’t know if he has 44 accounts, but he has a lot. My assessment is 4 letters long. L-A-M-E.

 

If your bio is mostly hashtagged words on Twitter, or all hashtagged words for that matter – you need a better strategy for getting eyeballs looking at your brand. My analysis consists of 9 letters: D-E-S-P-E-R-A-T-E. I’m always confused by people who do these things to give their brand a bad name #dontbelazy #dothework #getitdone #justdoit

 

I recently heard a story about a speaker who audited the social media content of many employees of a company before he spoke to them. They were all producing content on a regular basis. He was blown away that none – I repeat NONE, had interacted with people who had taken the time to leave comments as he looked back through several of their posts. How sad is that? So often, people think there is a “secret sauce” to building a solid following/community online. But really, there’s not. How about doing the simple things properly, and on a regular basis; like giving people the time of day who have taken the time out of their day to reach out? Like I always say, it will be a great day when you need to hire a personal assistant to help with online interactions with those who’ve commented.

 

Direct message on Twitter provide me with quite a bit of comic relief. I LOVE when somebody’s DM asks how I’m doing, I reply, then I never hear from them. Or, they ask what I’m working on, I reply, then nothing. Or… the best one, they say that I’m awesome or something comparable, but they’ve never even seen my content. Most of you know how I feel about these messages. But if you are going to ask questions in them, you sure as heck better take the time to answer.

 

Just a friendly reminder to “think before you post“. The long-term repercussions for your brand can be catastrophic from one momentary lapse in typing judgement.

 

I stopped by a couple of LinkedIn groups this week that I don’t go to very often. I noticed several posts from a few weeks ago, where the authors had received a handful of comments on each, but never took the time to stop by again and reply. If you are not prepared to engage and reply, then don’t bother posting! If you know you are going through a busy period, don’t post a question until you have more time to get involved in the conversation.

 

95% of people DO NOT respond to my “Thanks for connecting” email that I send as a follow-up to connecting on LinkedIn. I’m not mad or feel like they should give me the time of day; just really interested in why people bother to connect in general. Click here to see my blog post.

 

A huge “non shout-out” to those social media accounts that just blast out content and never engage. I’ve touched on this before, but I’m seeing it more in my daily travels online. If an account is clearly just looking to get you to click on ads and buy stuff, I’m out. I actually tweeted at an account the other day why there was no content based on what their bio said, but later deleted it. What was the point, nobody would reply anyways 🙂

 

Every week or so, I stumble across the same person on Twitter that is asking a specific question; I assume looking for follower participation. I keep an eye on the tweet for a few hours, and the number of replies is low. But they’ve never replied to me, or even liked a comment I’ve made. Weird hey? We are connected so it’s not like I’m a total social media stranger. Oh well!

I expect people to be better than this, when building a following online. And I hope this inspires people to stop some of the insanity out there!

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Tip #4 Where You At?

This is the fourth video in the ongoing series of my best social networking and personal branding tips.

Having your social media links as many places as possible will increase the chances that people connect with you there. If people think that you are only on Twitter for example, actively promoting where else you are will make them aware that you are elsewhere.

It’s all about eyeballs right? Not necessarily quantity of eyeballs, but people being able to consumer your content wherever they want.

Simple, Simple, Simple! Got It?

simple or complex keep it easy or simplify solve difficult problems with simplicity or complex solution no difficulty 3D illustration, isolated, on white

I’ve been thinking about the simplicity in teaching people about concepts and ideas over the past few days. I often refer back to one of my favourite quotes.

 

 

People are busy. They are seemingly running all the time.

They are consuming small, bite-sized pieces of information non-stop throughout the day.

When they want to learn something, complex, confusing information leads to overwhelm, and frustration in the topic(s) trying to be understood.

I’ve had very good discussions online lately with key contacts about:

  • Processes that I incorporate daily in my online business
  • Leadership
  • Building a following on websites

One common theme really resonated with people as we dove deeper in to the subjects.

Simplicity.

Keeping it simple.

They LOVED that about my line of thinking.

Throughout my 9-5 career, and online “lives” I’ve found a “secret sauce” that works for me over and over again.

Find out what works, get systems in place and repeat as required.

 

These are not earth-shattering, revolutionary things.

Just key things that I implement in my daily work.

Easy right?

It can be. But as people start to struggle with teaching things (or learning themselves) they tend to quickly abandon those ideas and start to complicate it. That’s when the wheels can fall off.

Click this link to see a blog post of mine that focuses on simplifying your social networking activities.

 

Do you see some, “Duh Tim, everybody knows that” points?

 

There’s an argument that some of the points are so basic it’s almost embarrassing that I mentioned them.

Are you sure? Because how many people are not incorporating those tips in to their day to day social networking.

 

Quick self-check – Are you?

 

I’ll leave you with another great quote that I refer to often,

 

 

I’d love if you took a moment to comment on how you could simplify your work, and/or life in general as 2016 comes to a close, and we look forward to 2017.

 

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To Be Or Not To Be Facebook Friends, That Is The Question!

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I’ve been thinking quite a bit lately about personal and business relationships. The big question that comes up often is….

Can you mix the two?

Before I answer, I’ll go a bit deeper.

Should those relationships “merge” on social media channels?

Specifically on Facebook personal pages.

Here’s my big answer…..

Wait for it….

It depends 🙂

Sorry for the heightened drama as I provide no clarity to the question.

Or maybe I do.

I think the big thing to ask yourself is,

“Do I want to let business contacts to get to know me on a personal level?”

They can certainly get to know you via LinkedIn, Twitter, Instagram, Snapchat etc. But Facebook really sets the bar to still get to know the people behind the businesses better in my opinion.

In my situation, I will accept Facebook invitations from “business connections”, if it makes sense for myself and my business. I won’t just accept anyone.

I have accepted or asked for around 75 people to “be my friend” on Facebook over the last several years. It’s been amazing to get to know these close connections better. I’ve only had to “unfriend” a couple of people who were just not a good fit.

On the flipside, if somebody asks me to connect on Facebook who I don’t know, I will search them out on LinkedIn, and if a connection makes sense, will invite them to connect over there as a starting point.

Simple. And it works for me.

I’ve sat down with a couple of people over the past year who just want to keep business, business and personal, personal. That’s ok.

I’ve really enjoyed getting to know the people behind the businesses, and found out that I have much more in common with many of them than I would have ever imagined.

Many will now be life-long friends which is really cool.

 

What’s your take on the business vs. personal dynamic on Facebook?

Please leave a comment below when you have a moment. I’d love to hear from you.

 

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Tip #3 Use One High Quality Head Shot

This is the third video in the ongoing series of my best social networking and personal branding tips.

Creating one high quality headshot will make it much easier to find you across all social media channels.

So often, I have trouble finding people, and move on very quickly to the next thing on my To Do 🙂

 

 

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Tip #2 Creating Biographies and Social Media Profiles

This is the second video in the ongoing series of my best social networking and personal branding tips.

Creating well-crafted biographies and social media profiles helps with your overall online presence.

Take some time to really think these through. Remember, people are clicking on things all the time, and you have to catch their attention before the move on to the next round, shiny object 🙂

 

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You MUST Start With Just One!

number one icon.( With Clipping Path )

You MUST start with just one!

 

Yep, just one.

One what?

One follower (or one connection) on one social media site.

We are living in a world where many people want more.

More money.

More things.

More than the Jones’.

More fame & fortune.

And more followers than the next person.

Let’s get one thing straight. I admire your ambition even though I may not know you yet, but you’re probably not going to acquire more followers then “The Biebs” or “T-Swift”.

Start with one.

Start with one follower, and connect with them in just one place.

Then ask them to connect on other social networks where you consistently show up.

As your relationship develops, ask them to join your email list (if you have one).

Then if they live near you, perhaps grab a coffee and get to know each other better.

Then one day you could ask them if they know anyone else that you might be able to help.

Then one day they might purchase something from you.

Then one day you might introduce them to somebody else in your network to help them out, or refer business their way.

 

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But you have to start with one.

 

You need to connect in one place to make this all happen.

Not to collect followers, but to meet people and build relationships.

I’m a firm believer in social networks that quality over quantity wins. Expanded reach is always great, but not with crappy, non-responsive contacts.

You may already have a decent amount of connections on one or more social media sites, but how deep are those connections? Certainly you are not going to be “BFFs” with all of them, but is it time to get to know them better?

Take things to the next level!

But it just starts with one, and you can scale it from there.

As cliché as it is, you have to put in the work, be consistent, and be 100% committed to growing a valuable, engaging network.

 

 

You will never hear the words “shortcut” or “tricks” in my content. I despise them and think they are detrimental to everyone’s growth. There are certainly ways to be more efficient and effective without resorting to shortcuts or tricks. Those words infer “laziness” & “get rich quick” schemes that probably don’t exist.

I always think of things in smaller more achievable “chunks” for goals, so here’s an example of my perspective on growing your network one by one.

What would happen to the quality of your overall network if you added:

One quality connection per day?

Two?

Three?

Five?

Ten?

Ten sounds AMAZING, but is that realistic when you are just starting to focus on your network? Probably not.

So start with one. 

One person on one social network and go from there. If you are not active on other social networks, that’s ok. Build the best possible social network that you are currently active on, and branch off in to other channels over time as it makes sense for your business.

One of the worst things that I have seen entrepreneurs do is skip steps and try to cheat the system. They think like somebody who has been working at this for 5 years, but they’ve only been at it for 5 weeks. That is a massive difference and you need to understand what stage you are at.

I tried to cheat early on, on Twitter… and just randomly follow as many people as I could, in the hopes that they would follow back. Guess what? Not nearly as many people followed back as I would have hoped, and I hit a follow limit. I was stuck, and I could not follow any more people until others followed me. Yuk! Never again. I want people to follow me for their reasons, not just because I followed them.

Start with one quality connection per day, and see how it goes. You can accelerate this as you get more comfortable and decide to commit more time to this exercise daily.

 

 

I would love to hear how your network grows over time, AND most importantly, how many really cool people did you actually get to know.

Quick question!

  • On a scale of 1 to 10, what is the quality of the connections that you currently have in your social networks?

And…

  • If you really commit to this, what do you think that number can increase to in the next year?

If there’s one word that you remember from this post I hope that it is…………

ONE 🙂

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Tip #1 Baby Steps Rather Than Giant Leaps

This is the first of an ongoing series of social networking and personal branding tips that I will be sharing via video.

Social networking takes work, but you need to have a plan and work at it at your pace.

My tip #1 is a video that may make you say “duh Tim, so obvious“, but how many people bite off more than they can chew, and quit when they may have a good thing going?

 

I would love your comments when you have a moment!

Have you been guilty of overextending yourself, or are you able to manage your social time appropriately?

 

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Help Me Hootsuite, Help Me!

For the longest time, I thought the biggest reason that people failed in their online businesses was they did not have the latest, greatest idea. Turns out, not following through and executing on a plan is one of the most common business killers. People really struggle with time. Or the perceived lack of time. Hootsuite to the rescue!

Life’s busy. We all battle the day to day grind and juggle “many balls in the air“. If you are working full time, have a family and/or extracurricular activities, AND are working on a part time business it can see IMPOSSIBLE to keep it all going sometimes. I battle that myself. Often.

There are so many tools to help with time management and saving time.

I love Hootsuite. It helps me when I want to post content late at night, early in the morning, or when I’m away on vacation. You can also use it to experiment with the best times to reach followers at.

Remember my post – Post, Assess, Tweak, Repeat!

I have actually found that quite a few people view my Twitter content while I’m asleep when I post with Hootesuite.

CAUTION – Do not become a posting robot 🙂

What do I mean by that?

If you are on holidays for 1-2 weeks for example, and just post, post, post – it looks like it’s just about you. Take a few minutes from time to time to pop in, engage with your audience and still share other people’s content. The magic happens on social media when you actually get involved with your community. Tools like Hootsuite are there to help, but will never ever replace good ole’ fashion engagement!

Funny story.

A couple years ago, I was on a winter camping trip with my son. A good online friend knew this, and was surprised when he saw the odd tweet from me when I was off the grid, with little cell service for a couple days. He actually blogged about his “findings”, and his dislike for programming future content. It started a bit of a debate, but we agreed to disagree on the core principle of using tools like Hootsuite to help out with online business.

If you have a Facebook business page (check mine out by clicking here ) there is actually a scheduling system available right inside of a post. I normally use Hootesuite for Twitter and LinkedIn. You can certainly use Hootesuite for Facebook too. But their option is easy to use too. I have not tried to program posts for Instagram yet.


You will just need the free plan to get started on Hootesuite. But if you ever dive really deep in to this, there is a free 30 day trial for a more comprehensive package. Click here for my affiliate link.

Remember, I receive a small commission if you purchase through this link. It costs you nothing.

It would be fantastic if we could all operate our businesses in “real time” all the time. But that’s not realistic if you want to stay consistent with your content.

Life’s all about balance, and if you can get ahead of the game with your posts, or prepare for times when you are unable to post consistently, then why would you not take advantage of the technology?

If you have any questions about using Hootsuite please email me anytime at Tim@TimMushey.com

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Don’t Overthink Social Networking – Keep It Simple!

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It’s easy to get caught in the trap of thinking the more complicated something is, the more successful it will become.

 

 

This is what I thought as I started to show up daily on several social media channels. I soon realized that was not the case. Doing the simple tasks well, all of the time has helped me every day online.

More difficult things can be learned over time if I think it will move my business forward, but the days are done that I wake up thinking that I have to overcomplicate this.

Here are a few things that I remind myself to stay focused on daily:

  • Engage don’t just broadcast – You need to form relationships online by communicating with people, not just telling people what you are doing all the time
  • It’s ok to laugh and “smile” online – Credibility is not achieved by being “all business all the time“. Let people see the real you
  • Use same profile picture across all social media channels – Make it easy for people to find you. This is a must if your name is “Bob Smith”, not as big a deal if your name is “Tim Mushey” (there’s only one of me on earth). But I still do it anyways!
  • Post social media profile links wherever you can – Many social media platforms have places to link other social links to. Do so wherever you can. Put them in your email signature too. The more visible the links are, the greater chance people will connect
  • Consistently show up – I will continue to beat this to death. Showing up for even a few minutes each day, will pay more dividends long-term vs. showing up for longer periods of time every two weeks
  • Don’t get lazy on invitations to connect – Personalize via email or LinkedIn. Test yourself over time. I bet you can personalize an invite in 15-20 seconds. That’s important enough to commit the time to do this properly right?
  • Use images – Hubspot says that people process images 60,000 faster than text. Really think about that for a minute. What an incredible statistic!
  • Reply! – Take the time to reply to people when they reach out via social media or email. When you get so big that you don’t have time to reply to everyone, that will be a good problem to have! Then you can hire somebody to help you 🙂

 

Starting or growing a social following can seem like a difficult thing to do, if you don’t approach it the right way. But if you keep things in perspective, and get really good at doing the simple things well, it will grow over time. It may start a little slower than you would like, but keep working at it.

My results are proof that social networking does not have to be as complicated as trying to put humans on mars , but be patient and stick to the things I have outlined.

 

 

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