The Days Matter!

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I was listening to a podcast earlier this week, where Carrie Wilkerson, The Barefoot Executive, was the guest. It was an informative, entertaining half hour. One thing really stood out for me. She was talking about getting on track with her 2017 goals, and sticking with them.

She said,

“The Days Matter”.

I wasn’t sure where she was going at first, but she soon explained giving a fitness/health example.

When you have yearly goals, it’s easy to put off something until tomorrow, next week, or even next month for that matter. “I can do that later”. I’ve personally battled that many times on my fitness journey, and during my career.

I’ve caught myself saying, “Well I’ve still got XX days until that vacation to the beach. There’s still lots of time to get in shape. I’ll just do that tomorrow.”

In my business, I’ve caught myself saying things like, “I’ll write that blog post tomorrow, or connect with more people tomorrow, or improve my online presence next week”. Next thing you know, I’m spinning my tires and not moving forward.

We can all talk ourselves out of doing something in a few seconds, with a seemingly good excuse. Come on, you know you have too!

I believe Carrie’s main point was annual goals are too far out. The time frame makes it easy to put off until later. My wife is reading the book, “The 12 Week Year”. And I think that is a similar philosophy.

When you are working on fitness, a business, things around the home and your personal life, having “must do’s” every day should be part of a consistent schedule that you adhere to.

This type of thinking has been around forever, just Carrie’s take really hit the spot for me. I hadn’t worked out since before Christmas, and it was really starting to wear on me. I’m back now, and looking forward to sticking with it going forward.

The days do matter, and if you take each 24 hour period very seriously, you’ll reach your goals much faster!

Let me leave you with this,

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Do You Paint A Picture With Stories?

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When I was travelling for work recently, I finally started reading the latest book by ex-National Hockey League star Wayne Gretzky. I flipped to the back cover before I started reading. A quote struck me instantly,

When I think of online business and branding, stories are such a powerful way to convey messages. I consider myself pretty lucky, where I realized this early on and have always incorporated stories in to much of what I do.

Think of the most powerful lessons that you have learned over the years. Were the basis of those teachings statistics and stuff? Perhaps. More likely the things that were most memorable were derived from stories shared.

I just LOVE LOVE to convey my message via stories. Don’t ever be afraid to tell them. More often than not they will resonate with people, and get a conversation going.

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Tip #4 Where You At?

This is the fourth video in the ongoing series of my best social networking and personal branding tips.

Having your social media links as many places as possible will increase the chances that people connect with you there. If people think that you are only on Twitter for example, actively promoting where else you are will make them aware that you are elsewhere.

It’s all about eyeballs right? Not necessarily quantity of eyeballs, but people being able to consumer your content wherever they want.

To Be Or Not To Be Facebook Friends, That Is The Question!

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I’ve been thinking quite a bit lately about personal and business relationships. The big question that comes up often is….

Can you mix the two?

Before I answer, I’ll go a bit deeper.

Should those relationships “merge” on social media channels?

Specifically on Facebook personal pages.

Here’s my big answer…..

Wait for it….

It depends :-)

Sorry for the heightened drama as I provide no clarity to the question.

Or maybe I do.

I think the big thing to ask yourself is,

“Do I want to let business contacts to get to know me on a personal level?”

They can certainly get to know you via LinkedIn, Twitter, Instagram, Snapchat etc. But Facebook really sets the bar to still get to know the people behind the businesses better in my opinion.

In my situation, I will accept Facebook invitations from “business connections”, if it makes sense for myself and my business. I won’t just accept anyone.

I have accepted or asked for around 75 people to “be my friend” on Facebook over the last several years. It’s been amazing to get to know these close connections better. I’ve only had to “unfriend” a couple of people who were just not a good fit.

On the flipside, if somebody asks me to connect on Facebook who I don’t know, I will search them out on LinkedIn, and if a connection makes sense, will invite them to connect over there as a starting point.

Simple. And it works for me.

I’ve sat down with a couple of people over the past year who just want to keep business, business and personal, personal. That’s ok.

I’ve really enjoyed getting to know the people behind the businesses, and found out that I have much more in common with many of them than I would have ever imagined.

Many will now be life-long friends which is really cool.

 

What’s your take on the business vs. personal dynamic on Facebook?

Please leave a comment below when you have a moment. I’d love to hear from you.

 

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Tip #3 Use One High Quality Head Shot

This is the third video in the ongoing series of my best social networking and personal branding tips.

Creating one high quality headshot will make it much easier to find you across all social media channels.

So often, I have trouble finding people, and move on very quickly to the next thing on my To Do :-)

 

 

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Tip #2 Creating Biographies and Social Media Profiles

This is the second video in the ongoing series of my best social networking and personal branding tips.

Creating well-crafted biographies and social media profiles helps with your overall online presence.

Take some time to really think these through. Remember, people are clicking on things all the time, and you have to catch their attention before the move on to the next round, shiny object :-)

 

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You MUST Start With Just One!

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You MUST start with just one!

 

Yep, just one.

One what?

One follower (or one connection) on one social media site.

We are living in a world where many people want more.

More money.

More things.

More than the Jones’.

More fame & fortune.

And more followers than the next person.

Let’s get one thing straight. I admire your ambition even though I may not know you yet, but you’re probably not going to acquire more followers then “The Biebs” or “T-Swift”.

Start with one.

Start with one follower, and connect with them in just one place.

Then ask them to connect on other social networks where you consistently show up.

As your relationship develops, ask them to join your email list (if you have one).

Then if they live near you, perhaps grab a coffee and get to know each other better.

Then one day you could ask them if they know anyone else that you might be able to help.

Then one day they might purchase something from you.

Then one day you might introduce them to somebody else in your network to help them out, or refer business their way.

 

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But you have to start with one.

 

You need to connect in one place to make this all happen.

Not to collect followers, but to meet people and build relationships.

I’m a firm believer in social networks that quality over quantity wins. Expanded reach is always great, but not with crappy, non-responsive contacts.

You may already have a decent amount of connections on one or more social media sites, but how deep are those connections? Certainly you are not going to be “BFFs” with all of them, but is it time to get to know them better?

Take things to the next level!

But it just starts with one, and you can scale it from there.

As cliché as it is, you have to put in the work, be consistent, and be 100% committed to growing a valuable, engaging network.

 

 

You will never hear the words “shortcut” or “tricks” in my content. I despise them and think they are detrimental to everyone’s growth. There are certainly ways to be more efficient and effective without resorting to shortcuts or tricks. Those words infer “laziness” & “get rich quick” schemes that probably don’t exist.

I always think of things in smaller more achievable “chunks” for goals, so here’s an example of my perspective on growing your network one by one.

What would happen to the quality of your overall network if you added:

One quality connection per day?

Two?

Three?

Five?

Ten?

Ten sounds AMAZING, but is that realistic when you are just starting to focus on your network? Probably not.

So start with one. 

One person on one social network and go from there. If you are not active on other social networks, that’s ok. Build the best possible social network that you are currently active on, and branch off in to other channels over time as it makes sense for your business.

One of the worst things that I have seen entrepreneurs do is skip steps and try to cheat the system. They think like somebody who has been working at this for 5 years, but they’ve only been at it for 5 weeks. That is a massive difference and you need to understand what stage you are at.

I tried to cheat early on, on Twitter… and just randomly follow as many people as I could, in the hopes that they would follow back. Guess what? Not nearly as many people followed back as I would have hoped, and I hit a follow limit. I was stuck, and I could not follow any more people until others followed me. Yuk! Never again. I want people to follow me for their reasons, not just because I followed them.

Start with one quality connection per day, and see how it goes. You can accelerate this as you get more comfortable and decide to commit more time to this exercise daily.

 

 

I would love to hear how your network grows over time, AND most importantly, how many really cool people did you actually get to know.

Quick question!

  • On a scale of 1 to 10, what is the quality of the connections that you currently have in your social networks?

And…

  • If you really commit to this, what do you think that number can increase to in the next year?

If there’s one word that you remember from this post I hope that it is…………

ONE :-)

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Tip #1 Baby Steps Rather Than Giant Leaps

This is the first of an ongoing series of social networking and personal branding tips that I will be sharing via video.

Social networking takes work, but you need to have a plan and work at it at your pace.

My tip #1 is a video that may make you say “duh Tim, so obvious“, but how many people bite off more than they can chew, and quit when they may have a good thing going?

 

I would love your comments when you have a moment!

Have you been guilty of overextending yourself, or are you able to manage your social time appropriately?

 

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95% Of People On LinkedIn Say “Whatever” To This!

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I love LinkedIn! I really enjoy connecting with old classmates, work colleagues, friends and even long-lost family. Oh yeah, did I mention all the great people I have met working towards an online business the past few years too?

But I am quite fascinated by something.

It’s the lack of responsiveness on a personalized email that I send after initially connecting with somebody.

Please do not misconstrue my message as being bitter, or that I think the world owes me something. It doesn’t.

But I always find it very interesting that….

95% of people do not reply on LinkedIn when I send them a “welcome” email after I connect.

I send if after somebody invites me to connect, and when I invite somebody to connect with me.

Simply, I send a couple quick lines thanking them for connecting, and make sure to include a personal touch. I might bring up something I saw on their profile, or if I already know them it’s even easier to get personal! Then I list (with links) all of the other social media channels that they can connect with me on if interested. Finally, I include a quick summary sentence or two thanking them again for connecting.

Paul Castain from Sales Playbook taught me this years ago, and it makes a whole lotta sense.

The startling results, after several years of doing this, are 95% of people don’t reply.

Why?

metal background with the image of the word why?

I had a long chat recently with a great online connection. It was nice finally corresponding by speaking one-on-one rather than just typing. He had some fantastic insight in to the concept of people really thinking through why they are doing something.

The definition of why is,

“For what reason or purpose.”

Ok.

Why?

  • Why Can’t This Be Love? – Van Halen
  • Why Go? – Pearl Jam
  • Why Try? – Ariana Grande
  • Why Don’t You Get A Job? – Offspring
  • Why Don’t You Try? – Kelly Clarkson

No… not those why’s :-)

“For what reason or purpose are you attempting to build your social networks

and personal brand”?

It seems like an easy question on the surface, but you might need a minute to really think about this.

(Pause – This is you thinking now)