You MUST start with just one!
Yep, just one.
One follower (or one connection) on one social media site.
We are living in a world where many people want more.
More than the Jones’.
More fame & fortune.
And more followers than the next person.
Let’s get one thing straight. I admire your ambition even though I may not know you yet, but you’re probably not going to acquire more followers then “The Biebs” or “T-Swift”.
Start with one.
Start with one follower, and connect with them in just one place.
Then ask them to connect on other social networks where you consistently show up.
As your relationship develops, ask them to join your email list (if you have one).
Then if they live near you, perhaps grab a coffee and get to know each other better.
Then one day you could ask them if they know anyone else that you might be able to help.
Then one day they might purchase something from you.
Then one day you might introduce them to somebody else in your network to help them out, or refer business their way.
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But you have to start with one.
You need to connect in one place to make this all happen.
Not to collect followers, but to meet people and build relationships.
I’m a firm believer in social networks that quality over quantity wins. Expanded reach is always great, but not with crappy, non-responsive contacts.
You may already have a decent amount of connections on one or more social media sites, but how deep are those connections? Certainly you are not going to be “BFFs” with all of them, but is it time to get to know them better?
Take things to the next level!
But it just starts with one, and you can scale it from there.
As cliché as it is, you have to put in the work, be consistent, and be 100% committed to growing a valuable, engaging network.
You will never hear the words “shortcut” or “tricks” in my content. I despise them and think they are detrimental to everyone’s growth. There are certainly ways to be more efficient and effective without resorting to shortcuts or tricks. Those words infer “laziness” & “get rich quick” schemes that probably don’t exist.
I always think of things in smaller more achievable “chunks” for goals, so here’s an example of my perspective on growing your network one by one.
What would happen to the quality of your overall network if you added:
One quality connection per day?
Ten sounds AMAZING, but is that realistic when you are just starting to focus on your network? Probably not.
So start with one.
One person on one social network and go from there. If you are not active on other social networks, that’s ok. Build the best possible social network that you are currently active on, and branch off in to other channels over time as it makes sense for your business.
One of the worst things that I have seen entrepreneurs do is skip steps and try to cheat the system. They think like somebody who has been working at this for 5 years, but they’ve only been at it for 5 weeks. That is a massive difference and you need to understand what stage you are at.
I tried to cheat early on, on Twitter… and just randomly follow as many people as I could, in the hopes that they would follow back. Guess what? Not nearly as many people followed back as I would have hoped, and I hit a follow limit. I was stuck, and I could not follow any more people until others followed me. Yuk! Never again. I want people to follow me for their reasons, not just because I followed them.
Start with one quality connection per day, and see how it goes. You can accelerate this as you get more comfortable and decide to commit more time to this exercise daily.
I would love to hear how your network grows over time, AND most importantly, how many really cool people did you actually get to know.
- On a scale of 1 to 10, what is the quality of the connections that you currently have in your social networks?
- If you really commit to this, what do you think that number can increase to in the next year?
If there’s one word that you remember from this post I hope that it is…………
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