95% Of People On LinkedIn Say “Whatever” To This!

I love LinkedIn! I really enjoy connecting with old classmates, work colleagues, friends and even long-lost family. Oh yeah, did I mention all the great people I have met working towards an online business the past few years too?

But I am quite fascinated by something.

It’s the lack of responsiveness on a personalized email that I send after initially connecting with somebody.

Please do not misconstrue my message as being bitter, or that I think the world owes me something. It doesn’t.

But I always find it very interesting that….

95% of people do not reply on LinkedIn when I send them a “welcome” email after I connect.

I send if after somebody invites me to connect, and when I invite somebody to connect with me.

Simply, I send a couple quick lines thanking them for connecting, and make sure to include a personal touch. I might bring up something I saw on their profile, or if I already know them it’s even easier to get personal! Then I list (with links) all of the other social media channels that they can connect with me on if interested. Finally, I include a quick summary sentence or two thanking them again for connecting.

Paul Castain from Sales Playbook taught me this years ago, and it makes a whole lotta sense.

The startling results, after several years of doing this, are 95% of people don’t reply.

Why?

I had a long chat recently with a great online connection. It was nice finally corresponding by speaking one-on-one rather than just typing. He had some fantastic insight in to the concept of people really thinking through why they are doing something.

The definition of why is,

“For what reason or purpose.”

Ok.

Why?

  • Why Can’t This Be Love? – Van Halen
  • Why Go? – Pearl Jam
  • Why Try? – Ariana Grande
  • Why Don’t You Get A Job? – Offspring
  • Why Don’t You Try? – Kelly Clarkson

No… not those why’s 🙂

“For what reason or purpose are you attempting to build your social networks

and personal brand”?

It seems like an easy question on the surface, but you might need a minute to really think about this.

(Pause – This is you thinking now)

Help Me Hootsuite, Help Me!

For the longest time, I thought the biggest reason that people failed in their online businesses was they did not have the latest, greatest idea. Turns out, not following through and executing on a plan is one of the most common business killers. People really struggle with time. Or the perceived lack of time. Hootsuite to the rescue!

Life’s busy. We all battle the day to day grind and juggle “many balls in the air“. If you are working full time, have a family and/or extracurricular activities, AND are working on a part time business it can see IMPOSSIBLE to keep it all going sometimes. I battle that myself. Often.

There are so many tools to help with time management and saving time.

I love Hootsuite. It helps me when I want to post content late at night, early in the morning, or when I’m away on vacation. You can also use it to experiment with the best times to reach followers at.

Remember my post – Post, Assess, Tweak, Repeat!

I have actually found that quite a few people view my Twitter content while I’m asleep when I post with Hootesuite.

CAUTION – Do not become a posting robot 🙂

What do I mean by that?

If you are on holidays for 1-2 weeks for example, and just post, post, post – it looks like it’s just about you. Take a few minutes from time to time to pop in, engage with your audience and still share other people’s content. The magic happens on social media when you actually get involved with your community. Tools like Hootsuite are there to help, but will never ever replace good ole’ fashion engagement!

Funny story.

A couple years ago, I was on a winter camping trip with my son. A good online friend knew this, and was surprised when he saw the odd tweet from me when I was off the grid, with little cell service for a couple days. He actually blogged about his “findings”, and his dislike for programming future content. It started a bit of a debate, but we agreed to disagree on the core principle of using tools like Hootsuite to help out with online business.

If you have a Facebook business page (check mine out by clicking here ) there is actually a scheduling system available right inside of a post. I normally use Hootesuite for Twitter and LinkedIn. You can certainly use Hootesuite for Facebook too. But their option is easy to use too. I have not tried to program posts for Instagram yet.


You will just need the free plan to get started on Hootesuite. But if you ever dive really deep in to this, there is a free 30 day trial for a more comprehensive package. Click here for my affiliate link.

Remember, I receive a small commission if you purchase through this link. It costs you nothing.

It would be fantastic if we could all operate our businesses in “real time” all the time. But that’s not realistic if you want to stay consistent with your content.

Life’s all about balance, and if you can get ahead of the game with your posts, or prepare for times when you are unable to post consistently, then why would you not take advantage of the technology?

If you have any questions about using Hootsuite please email me anytime at Tim@TimMushey.com

Did you like this post? Why not come join us?

Enter your first name and email address below and never miss an update!

Don’t Overthink Social Networking – Keep It Simple!

Man Hand writing Keep It Simple with black marker on visual screen. Isolated on blue. Business technology internet concept. Stock Photo

It’s easy to get caught in the trap of thinking the more complicated something is, the more successful it will become.

 

 

This is what I thought as I started to show up daily on several social media channels. I soon realized that was not the case. Doing the simple tasks well, all of the time has helped me every day online.

More difficult things can be learned over time if I think it will move my business forward, but the days are done that I wake up thinking that I have to overcomplicate this.

Here are a few things that I remind myself to stay focused on daily:

  • Engage don’t just broadcast – You need to form relationships online by communicating with people, not just telling people what you are doing all the time
  • It’s ok to laugh and “smile” online – Credibility is not achieved by being “all business all the time“. Let people see the real you
  • Use same profile picture across all social media channels – Make it easy for people to find you. This is a must if your name is “Bob Smith”, not as big a deal if your name is “Tim Mushey” (there’s only one of me on earth). But I still do it anyways!
  • Post social media profile links wherever you can – Many social media platforms have places to link other social links to. Do so wherever you can. Put them in your email signature too. The more visible the links are, the greater chance people will connect
  • Consistently show up – I will continue to beat this to death. Showing up for even a few minutes each day, will pay more dividends long-term vs. showing up for longer periods of time every two weeks
  • Don’t get lazy on invitations to connect – Personalize via email or LinkedIn. Test yourself over time. I bet you can personalize an invite in 15-20 seconds. That’s important enough to commit the time to do this properly right?
  • Use images – Hubspot says that people process images 60,000 faster than text. Really think about that for a minute. What an incredible statistic!
  • Reply! – Take the time to reply to people when they reach out via social media or email. When you get so big that you don’t have time to reply to everyone, that will be a good problem to have! Then you can hire somebody to help you 🙂

 

Starting or growing a social following can seem like a difficult thing to do, if you don’t approach it the right way. But if you keep things in perspective, and get really good at doing the simple things well, it will grow over time. It may start a little slower than you would like, but keep working at it.

My results are proof that social networking does not have to be as complicated as trying to put humans on mars , but be patient and stick to the things I have outlined.

 

 

Did you find this post helpful? There’s more where that came from! Enter your first name and email address below, and get all of my updates right to your inbox.

Post, Assess, Tweak, Repeat!

 

There are many differing opinions about how often to post on social media sites, and……….

WHEN 🙂

If you want your head to spin, “Google” these questions and see what comes up. Seriously there is so much information, and conflicting data you might wish you never looked in to it!

I recommend the, “Post, Assess, Tweak and Repeat” formula. Experiment. Try different things.

If you are new to posting on a social media site, just start before getting stuck by listening to what the experts say. As your posts becomes more frequent, you will get a feel for what works best for your audience.

Here are a few things that I have noticed or tried over the years with my social media posts:

I share (especially on Twitter) in time zones where I have a good following. If you want your reach to expand out of your “home area” you have to be aware of other time zones. For example, I am in the mountain time zone. If I want to catch people out east, I want to reach them before they dive in to their work day. So posting on Twitter at 4:30 am my time is not a stretch. It’s 6:30 am where they live, and they may be on social media before work. Your audience might be different, but that’s why the, “Post, Assess, Tweak, Repeat” strategy is so important. DON’T panic. Remember you don’t have to actually be up that early 🙂 Tools like Hootesuite or Edgar can help  program content while you are still in a comfy bed. If you are working on capturing an audience across the globe, you will most certainly want to look at posting overnight too.

“Selling in a New World: A Sales Mastery Interview with Tim Mushey”
by Barbara Giamanco

Social Centered Selling
April 17, 2013

 

I had an absolute blast doing this interview with Barbara!

She was a fantastic host.

We recorded it on a Saturday morning, and I had a long night before with restless kids, but it turned out better than I could have hoped.

We discussed social media, social networking, leadership and of course selling.

Click on the “play” button at the top left above.

Enjoy!

Social Media Changed My Life

 

bigstock-Social-media-on-Smartphone-21485075

It was April of 2011, and I had been writing for many months. As I reflect back now, it was well over a year that I was carrying around a notebook writing about various topics, specifically sales.

But I was feeling lost. It felt like I was stranded on an island, wondering if my message would have meaning to anyone else. I was quickly coming to the realization that Google was “letting me down” when I needed it the most.

What I mean by that was I was having trouble finding out what I really wanted to know about sales and who the key players were. I wanted to connect with influential people in the industry, but just did not know how.