My First Video! I’m Pumped Up!

 

Finally!

 

My first video has been created!

I used every excuse in the book to put this off for the past several months.

I was so excited to get going I even forgot to hold the camera sideways 🙂

All good. I left it in!

Please share if you find this the least bit entertaining!

 

Subscribe to my YouTube channel by clicking here.

 

I look forward to creating more videos going forward!

Thanks,

Tim

 

95% Of People On LinkedIn Say “Whatever” To This!

I love LinkedIn! I really enjoy connecting with old classmates, work colleagues, friends and even long-lost family. Oh yeah, did I mention all the great people I have met working towards an online business the past few years too?

But I am quite fascinated by something.

It’s the lack of responsiveness on a personalized email that I send after initially connecting with somebody.

Please do not misconstrue my message as being bitter, or that I think the world owes me something. It doesn’t.

But I always find it very interesting that….

95% of people do not reply on LinkedIn when I send them a “welcome” email after I connect.

I send if after somebody invites me to connect, and when I invite somebody to connect with me.

Simply, I send a couple quick lines thanking them for connecting, and make sure to include a personal touch. I might bring up something I saw on their profile, or if I already know them it’s even easier to get personal! Then I list (with links) all of the other social media channels that they can connect with me on if interested. Finally, I include a quick summary sentence or two thanking them again for connecting.

Paul Castain from Sales Playbook taught me this years ago, and it makes a whole lotta sense.

The startling results, after several years of doing this, are 95% of people don’t reply.

Why?

I had a long chat recently with a great online connection. It was nice finally corresponding by speaking one-on-one rather than just typing. He had some fantastic insight in to the concept of people really thinking through why they are doing something.

The definition of why is,

“For what reason or purpose.”

Ok.

Why?

  • Why Can’t This Be Love? – Van Halen
  • Why Go? – Pearl Jam
  • Why Try? – Ariana Grande
  • Why Don’t You Get A Job? – Offspring
  • Why Don’t You Try? – Kelly Clarkson

No… not those why’s 🙂

“For what reason or purpose are you attempting to build your social networks

and personal brand”?

It seems like an easy question on the surface, but you might need a minute to really think about this.

(Pause – This is you thinking now)

Help Me Hootsuite, Help Me!

For the longest time, I thought the biggest reason that people failed in their online businesses was they did not have the latest, greatest idea. Turns out, not following through and executing on a plan is one of the most common business killers. People really struggle with time. Or the perceived lack of time. Hootsuite to the rescue!

Life’s busy. We all battle the day to day grind and juggle “many balls in the air“. If you are working full time, have a family and/or extracurricular activities, AND are working on a part time business it can see IMPOSSIBLE to keep it all going sometimes. I battle that myself. Often.

There are so many tools to help with time management and saving time.

I love Hootsuite. It helps me when I want to post content late at night, early in the morning, or when I’m away on vacation. You can also use it to experiment with the best times to reach followers at.

Remember my post – Post, Assess, Tweak, Repeat!

I have actually found that quite a few people view my Twitter content while I’m asleep when I post with Hootesuite.

CAUTION – Do not become a posting robot 🙂

What do I mean by that?

If you are on holidays for 1-2 weeks for example, and just post, post, post – it looks like it’s just about you. Take a few minutes from time to time to pop in, engage with your audience and still share other people’s content. The magic happens on social media when you actually get involved with your community. Tools like Hootsuite are there to help, but will never ever replace good ole’ fashion engagement!

Funny story.

A couple years ago, I was on a winter camping trip with my son. A good online friend knew this, and was surprised when he saw the odd tweet from me when I was off the grid, with little cell service for a couple days. He actually blogged about his “findings”, and his dislike for programming future content. It started a bit of a debate, but we agreed to disagree on the core principle of using tools like Hootsuite to help out with online business.

If you have a Facebook business page (check mine out by clicking here ) there is actually a scheduling system available right inside of a post. I normally use Hootesuite for Twitter and LinkedIn. You can certainly use Hootesuite for Facebook too. But their option is easy to use too. I have not tried to program posts for Instagram yet.


You will just need the free plan to get started on Hootesuite. But if you ever dive really deep in to this, there is a free 30 day trial for a more comprehensive package. Click here for my affiliate link.

Remember, I receive a small commission if you purchase through this link. It costs you nothing.

It would be fantastic if we could all operate our businesses in “real time” all the time. But that’s not realistic if you want to stay consistent with your content.

Life’s all about balance, and if you can get ahead of the game with your posts, or prepare for times when you are unable to post consistently, then why would you not take advantage of the technology?

If you have any questions about using Hootsuite please email me anytime at Tim@TimMushey.com

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Your Fingers & Mouth Affect Your Online Reputation

Everyone has opinions, and that’s awesome! Some choose to stay quiet and keep to themselves. Others are more than happy to dive right in and speak their mind on everything – controversial topics included. Those people are not as concerned about their reputation.

This might happen at a coffee shop with friends – that’s great. Or maybe out for a drink after work – also cool.

But how about on social networks, forums, or discussion groups?

Well…..

Depends how you want your personal brand and reputation to be perceived,

Some people strategically talk about controversial topics to gain more traction in a niche. Ok, I get it. That can be beneficial.

Others choose to stay away from commonly controversial themes like politics, religion, or other hot-button topics that I can’t think of right now.

But one thing to consider about your online reputation before “wading in” to controversial topics is….

The damage can be permanent.

Ask A Question, Get Awesome Answers!

Thinking business woman looking up on many questions mark isolated on white background

When people are blogging, creating products and generally sharing cool stuff with the world, there is a natural tendency to just broadcast, broadcast broadcast!

They have so much to share, get excited and just keep putting it out there in the hopes that something they do will be the next big thing 🙂

The reality is there are probably many other people doing similar things, and that is ok.

Do you want a great differentiation strategy to stand out in an incredibly crowded online marketing space?

Ask your audience a QUESTION!

Seriously.

Just ask them.

You might love the responses.

Automatic “Disconnect”!

bigstock-angry-businessesmen-2

Twitter has an “unfollow” button which many people use when appropriate. Unfortunately LinkedIn does not have a “disconnect” button, where you can “relieve yourself of the burden” of networking with somebody who just does not get it! You can remove a connection, but it takes some work.

Several years ago I received a request to connect from a gentlemen on LinkedIn, which I accepted. I sent a personalized thank you note, and made mention of other places that he could connect with me.
To my surprise, I was then sent a generic email (with my name inserted) promoting their business and asking me to get involved.

There was no acknowledgement of my personalized reply, just them “barfing” their sales pitch “on me.” Usually I let this type of interaction slide, but I had a little “bite in my step” that day, and wanted to give them some friendly advice.

My exact response was,

“I appreciate your connection, but I don’t think that you should be “flogging” your products the moment that we connect. Just a friendly suggestion to change-up your approach as you attempt to attract partners.”

I thought this was going to go one of two ways. I would either never hear from them again, or they could come back with some defence of their sales strategy.

Instead I received,

“Dear Tim Mushey. Thank you so much for your reply”…

Followed by a canned sales pitch being “barfed” on me a second time, but now TWICE AS LONG!

Did I mention that he also sent me one of those generic LinkedIn invites ? Yuk.

At the end of the day, those who are engaging online, specifically for business purposes, should know better.

This is networking 101!

Would you try to sell somebody your products and services from the moment that you met them in person?

I would hope not!

So why should it be ok online?

Network “virtually” like you would “personally”. Show up, be responsive and care about your connections. The last thing you want is for people to “unfollow” or “disconnect” with you soon after accepting your requests.

That would be a huge red flag that you need to adjust your approach.

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More Is Not Necessarily The Merrier!

 

When I first started on Twitter, I had an amazing plan. I would follow as many people as I could, and they would all follow me back. Right?

Wrong!

You hit a follow limit, then you can’t follow more people until you get more followers (or unfollow some). My plan was to accumulate as many connections as I could on each social platform, and then boom – I would be rich!

Certainly a large following can lead to success, but 500,000 followers on Instagram is not realistic for somebody starting out. Maybe someday, but not on day 1. Or on the day you decide to refocus on your business.

I want you to focus on this –

Quality of connections not quantity.

I’ve heard several stories of entrepreneurs with small targeted email subscriber lists, and/or “lower than average” followings on social media who are doing great. Those people have meaningful connections and that’s what it is all about.

All too often I see people accept invitation requests on LinkedIn, or just randomly follow somebody on Instagram, and that is the end of the relationship. That should be the start! I am also seeing more people periodically “clean up” connections that are dormant and they don’t have any relationship with. What a great idea!

Take some time and write down what an ideal target connection would look like, and focus on them. Use it as a guide. Sometimes you will still go “off the grid” and add somebody that is on a totally different path, and that is ok.

If you have committed to building your social networks and personal brand long term, you need to remember that this will not happen overnight. Sorry you are not Taylor Swift or Justin Bieber.

But focus on what you need to do every day, do it well and find people that you want to connect with.

Psssssstttt… Want to know a secret….

They will find you too as you gain more traction online.

You want the opposite of the below quote for your social networks!

 

 

If you have any questions at all, email me anytime at: TimMushey@gmail.com

Happy social networking!

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Don’t Overthink Social Networking – Keep It Simple!

Man Hand writing Keep It Simple with black marker on visual screen. Isolated on blue. Business technology internet concept. Stock Photo

It’s easy to get caught in the trap of thinking the more complicated something is, the more successful it will become.

 

 

This is what I thought as I started to show up daily on several social media channels. I soon realized that was not the case. Doing the simple tasks well, all of the time has helped me every day online.

More difficult things can be learned over time if I think it will move my business forward, but the days are done that I wake up thinking that I have to overcomplicate this.

Here are a few things that I remind myself to stay focused on daily:

  • Engage don’t just broadcast – You need to form relationships online by communicating with people, not just telling people what you are doing all the time
  • It’s ok to laugh and “smile” online – Credibility is not achieved by being “all business all the time“. Let people see the real you
  • Use same profile picture across all social media channels – Make it easy for people to find you. This is a must if your name is “Bob Smith”, not as big a deal if your name is “Tim Mushey” (there’s only one of me on earth). But I still do it anyways!
  • Post social media profile links wherever you can – Many social media platforms have places to link other social links to. Do so wherever you can. Put them in your email signature too. The more visible the links are, the greater chance people will connect
  • Consistently show up – I will continue to beat this to death. Showing up for even a few minutes each day, will pay more dividends long-term vs. showing up for longer periods of time every two weeks
  • Don’t get lazy on invitations to connect – Personalize via email or LinkedIn. Test yourself over time. I bet you can personalize an invite in 15-20 seconds. That’s important enough to commit the time to do this properly right?
  • Use images – Hubspot says that people process images 60,000 faster than text. Really think about that for a minute. What an incredible statistic!
  • Reply! – Take the time to reply to people when they reach out via social media or email. When you get so big that you don’t have time to reply to everyone, that will be a good problem to have! Then you can hire somebody to help you 🙂

 

Starting or growing a social following can seem like a difficult thing to do, if you don’t approach it the right way. But if you keep things in perspective, and get really good at doing the simple things well, it will grow over time. It may start a little slower than you would like, but keep working at it.

My results are proof that social networking does not have to be as complicated as trying to put humans on mars , but be patient and stick to the things I have outlined.

 

 

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Post, Assess, Tweak, Repeat!

 

There are many differing opinions about how often to post on social media sites, and……….

WHEN 🙂

If you want your head to spin, “Google” these questions and see what comes up. Seriously there is so much information, and conflicting data you might wish you never looked in to it!

I recommend the, “Post, Assess, Tweak and Repeat” formula. Experiment. Try different things.

If you are new to posting on a social media site, just start before getting stuck by listening to what the experts say. As your posts becomes more frequent, you will get a feel for what works best for your audience.

Here are a few things that I have noticed or tried over the years with my social media posts:

I share (especially on Twitter) in time zones where I have a good following. If you want your reach to expand out of your “home area” you have to be aware of other time zones. For example, I am in the mountain time zone. If I want to catch people out east, I want to reach them before they dive in to their work day. So posting on Twitter at 4:30 am my time is not a stretch. It’s 6:30 am where they live, and they may be on social media before work. Your audience might be different, but that’s why the, “Post, Assess, Tweak, Repeat” strategy is so important. DON’T panic. Remember you don’t have to actually be up that early 🙂 Tools like Hootesuite or Edgar can help  program content while you are still in a comfy bed. If you are working on capturing an audience across the globe, you will most certainly want to look at posting overnight too.