It’s easy to get caught in the trap of thinking the more complicated something is, the more successful it will become.
This is what I thought as I started to show up daily on several social media channels. I soon realized that was not the case. Doing the simple tasks well, all of the time has helped me every day online.
More difficult things can be learned over time if I think it will move my business forward, but the days are done that I wake up thinking that I have to overcomplicate this.
Here are a few things that I remind myself to stay focused on daily:
- Engage don’t just broadcast – You need to form relationships online by communicating with people, not just telling people what you are doing all the time
- It’s ok to laugh and “smile” online – Credibility is not achieved by being “all business all the time“. Let people see the real you
- Use same profile picture across all social media channels – Make it easy for people to find you. This is a must if your name is “Bob Smith”, not as big a deal if your name is “Tim Mushey” (there’s only one of me on earth). But I still do it anyways!
- Post social media profile links wherever you can – Many social media platforms have places to link other social links to. Do so wherever you can. Put them in your email signature too. The more visible the links are, the greater chance people will connect
- Consistently show up – I will continue to beat this to death. Showing up for even a few minutes each day, will pay more dividends long-term vs. showing up for longer periods of time every two weeks
- Don’t get lazy on invitations to connect – Personalize via email or LinkedIn. Test yourself over time. I bet you can personalize an invite in 15-20 seconds. That’s important enough to commit the time to do this properly right?
- Use images – Hubspot says that people process images 60,000 faster than text. Really think about that for a minute. What an incredible statistic!
- Reply! – Take the time to reply to people when they reach out via social media or email. When you get so big that you don’t have time to reply to everyone, that will be a good problem to have! Then you can hire somebody to help you
Starting or growing a social following can seem like a difficult thing to do, if you don’t approach it the right way. But if you keep things in perspective, and get really good at doing the simple things well, it will grow over time. It may start a little slower than you would like, but keep working at it.
My results are proof that social networking does not have to be as complicated as trying to put humans on mars , but be patient and stick to the things I have outlined.
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