For the longest time, I thought the biggest reason that people failed in their online businesses was they did not have the latest, greatest idea. Turns out, not following through and executing on a plan is one of the most common business killers. People really struggle with time. Or the perceived lack of time. Hootsuite to the rescue!
Life’s busy. We all battle the day to day grind and juggle “many balls in the air“. If you are working full time, have a family and/or extracurricular activities, AND are working on a part time business it can see IMPOSSIBLE to keep it all going sometimes. I battle that myself. Often.
There are so many tools to help with time management and saving time.
I love Hootsuite. It helps me when I want to post content late at night, early in the morning, or when I’m away on vacation. You can also use it to experiment with the best times to reach followers at.
Remember my post – Post, Assess, Tweak, Repeat!
I have actually found that quite a few people view my Twitter content while I’m asleep when I post with Hootesuite.
CAUTION – Do not become a posting robot
What do I mean by that?
If you are on holidays for 1-2 weeks for example, and just post, post, post – it looks like it’s just about you. Take a few minutes from time to time to pop in, engage with your audience and still share other people’s content. The magic happens on social media when you actually get involved with your community. Tools like Hootsuite are there to help, but will never ever replace good ole’ fashion engagement!
A couple years ago, I was on a winter camping trip with my son. A good online friend knew this, and was surprised when he saw the odd tweet from me when I was off the grid, with little cell service for a couple days. He actually blogged about his “findings”, and his dislike for programming future content. It started a bit of a debate, but we agreed to disagree on the core principle of using tools like Hootsuite to help out with online business.
If you have a Facebook business page (check mine out by clicking here ) there is actually a scheduling system available right inside of a post. I normally use Hootesuite for Twitter and LinkedIn. You can certainly use Hootesuite for Facebook too. But their option is easy to use too. I have not tried to program posts for Instagram yet.
You will just need the free plan to get started on Hootesuite. But if you ever dive really deep in to this, there is a free 30 day trial for a more comprehensive package. Click here for my affiliate link.
Remember, I receive a small commission if you purchase through this link. It costs you nothing.
It would be fantastic if we could all operate our businesses in “real time” all the time. But that’s not realistic if you want to stay consistent with your content.
Life’s all about balance, and if you can get ahead of the game with your posts, or prepare for times when you are unable to post consistently, then why would you not take advantage of the technology?
If you have any questions about using Hootsuite please email me anytime at Tim@TimMushey.com