One Brand, One Word, One NameTag!

 

Nametag.

Yep one word.

I see that one word and I think of a very specific brand that I follow.

Scott Ginsberg aka Nametag Scott!

5,696 consecutive days wearing a nametag.

Pretty amazing eh? (yep I’m Canadian sorry!)

Scott is a world recorder holder, and recognized by Ripley’s Believe It Or Not.

His content is fun, engaging and there’s a whole lot of it.

He has giveaways as long as you take the time to email him. Easy right?

It’s not often that I can connect the dots to a brand with one word, but Scott’s different.

He made a “name” for himself and is recognized by just one word.

Did I mention Scott makes everything he does fun?

I love his content, and wish there were more “Scott’s” online.

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Branding!

Short, sweet and memorable.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin

Reply in the comments to let me know what you think!

 

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