Yep one word.
I see that one word and I think of a very specific brand that I follow.
Scott Ginsberg aka Nametag Scott!
5,696 consecutive days wearing a nametag.
Pretty amazing eh? (yep I’m Canadian sorry!)
Scott is a world recorder holder, and recognized by Ripley’s Believe It Or Not.
His content is fun, engaging and there’s a whole lot of it.
He has giveaways as long as you take the time to email him. Easy right?
It’s not often that I can connect the dots to a brand with one word, but Scott’s different.
He made a “name” for himself and is recognized by just one word.
Did I mention Scott makes everything he does fun?
I love his content, and wish there were more “Scott’s” online.
Short, sweet and memorable.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin
Reply in the comments to let me know what you think!