I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales.
This is the fourth video in the ongoing series of my best social networking and personal branding tips.
Having your social media links as many places as possible will increase the chances that people connect with you there. If people think that you are only on Twitter for example, actively promoting where else you are will make them aware that you are elsewhere.
It’s all about eyeballs right? Not necessarily quantity of eyeballs, but people being able to consumer your content wherever they want.
I’ve been thinking about the simplicity in teaching people about concepts and ideas over the past few days. I often refer back to one of my favourite quotes.
People are busy. They are seemingly running all the time.
They are consuming small, bite-sized pieces of information non-stop throughout the day.
When they want to learn something, complex, confusing information leads to overwhelm, and frustration in the topic(s) trying to be understood.
I’ve had very good discussions online lately with key contacts about:
- Processes that I incorporate daily in my online business
- Building a following on websites
One common theme really resonated with people as we dove deeper in to the subjects.
Keeping it simple.
They LOVED that about my line of thinking.
Throughout my 9-5 career, and online “lives” I’ve found a “secret sauce” that works for me over and over again.
Find out what works, get systems in place and repeat as required.
These are not earth-shattering, revolutionary things.
Just key things that I implement in my daily work.
It can be. But as people start to struggle with teaching things (or learning themselves) they tend to quickly abandon those ideas and start to complicate it. That’s when the wheels can fall off.
Click this link to see a blog post of mine that focuses on simplifying your social networking activities.
Do you see some, “Duh Tim, everybody knows that” points?
There’s an argument that some of the points are so basic it’s almost embarrassing that I mentioned them.
Are you sure? Because how many people are not incorporating those tips in to their day to day social networking.
Quick self-check – Are you?
I’ll leave you with another great quote that I refer to often,
I’d love if you took a moment to comment on how you could simplify your work, and/or life in general as 2016 comes to a close, and we look forward to 2017.
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I’ve been thinking quite a bit lately about personal and business relationships. The big question that comes up often is….
Can you mix the two?
Before I answer, I’ll go a bit deeper.
Should those relationships “merge” on social media channels?
Specifically on Facebook personal pages.
Here’s my big answer…..
Wait for it….
It depends 🙂
Sorry for the heightened drama as I provide no clarity to the question.
Or maybe I do.
I think the big thing to ask yourself is,
“Do I want to let business contacts to get to know me on a personal level?”
They can certainly get to know you via LinkedIn, Twitter, Instagram, Snapchat etc. But Facebook really sets the bar to still get to know the people behind the businesses better in my opinion.
In my situation, I will accept Facebook invitations from “business connections”, if it makes sense for myself and my business. I won’t just accept anyone.
I have accepted or asked for around 75 people to “be my friend” on Facebook over the last several years. It’s been amazing to get to know these close connections better. I’ve only had to “unfriend” a couple of people who were just not a good fit.
On the flipside, if somebody asks me to connect on Facebook who I don’t know, I will search them out on LinkedIn, and if a connection makes sense, will invite them to connect over there as a starting point.
Simple. And it works for me.
I’ve sat down with a couple of people over the past year who just want to keep business, business and personal, personal. That’s ok.
I’ve really enjoyed getting to know the people behind the businesses, and found out that I have much more in common with many of them than I would have ever imagined.
Many will now be life-long friends which is really cool.
What’s your take on the business vs. personal dynamic on Facebook?
Please leave a comment below when you have a moment. I’d love to hear from you.
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This is the third video in the ongoing series of my best social networking and personal branding tips.
Creating one high quality headshot will make it much easier to find you across all social media channels.
So often, I have trouble finding people, and move on very quickly to the next thing on my To Do 🙂
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This is the second video in the ongoing series of my best social networking and personal branding tips.
Creating well-crafted biographies and social media profiles helps with your overall online presence.
Take some time to really think these through. Remember, people are clicking on things all the time, and you have to catch their attention before the move on to the next round, shiny object 🙂
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You MUST start with just one!
Yep, just one.
One follower (or one connection) on one social media site.
We are living in a world where many people want more.
More than the Jones’.
More fame & fortune.
And more followers than the next person.
Let’s get one thing straight. I admire your ambition even though I may not know you yet, but you’re probably not going to acquire more followers then “The Biebs” or “T-Swift”.
Start with one.
Start with one follower, and connect with them in just one place.
Then ask them to connect on other social networks where you consistently show up.
As your relationship develops, ask them to join your email list (if you have one).
Then if they live near you, perhaps grab a coffee and get to know each other better.
Then one day you could ask them if they know anyone else that you might be able to help.
Then one day they might purchase something from you.
Then one day you might introduce them to somebody else in your network to help them out, or refer business their way.
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But you have to start with one.
You need to connect in one place to make this all happen.
Not to collect followers, but to meet people and build relationships.
I’m a firm believer in social networks that quality over quantity wins. Expanded reach is always great, but not with crappy, non-responsive contacts.
You may already have a decent amount of connections on one or more social media sites, but how deep are those connections? Certainly you are not going to be “BFFs” with all of them, but is it time to get to know them better?
Take things to the next level!
But it just starts with one, and you can scale it from there.
As cliché as it is, you have to put in the work, be consistent, and be 100% committed to growing a valuable, engaging network.
You will never hear the words “shortcut” or “tricks” in my content. I despise them and think they are detrimental to everyone’s growth. There are certainly ways to be more efficient and effective without resorting to shortcuts or tricks. Those words infer “laziness” & “get rich quick” schemes that probably don’t exist.
I always think of things in smaller more achievable “chunks” for goals, so here’s an example of my perspective on growing your network one by one.
What would happen to the quality of your overall network if you added:
One quality connection per day?
Ten sounds AMAZING, but is that realistic when you are just starting to focus on your network? Probably not.
So start with one.
One person on one social network and go from there. If you are not active on other social networks, that’s ok. Build the best possible social network that you are currently active on, and branch off in to other channels over time as it makes sense for your business.
One of the worst things that I have seen entrepreneurs do is skip steps and try to cheat the system. They think like somebody who has been working at this for 5 years, but they’ve only been at it for 5 weeks. That is a massive difference and you need to understand what stage you are at.
I tried to cheat early on, on Twitter… and just randomly follow as many people as I could, in the hopes that they would follow back. Guess what? Not nearly as many people followed back as I would have hoped, and I hit a follow limit. I was stuck, and I could not follow any more people until others followed me. Yuk! Never again. I want people to follow me for their reasons, not just because I followed them.
Start with one quality connection per day, and see how it goes. You can accelerate this as you get more comfortable and decide to commit more time to this exercise daily.
I would love to hear how your network grows over time, AND most importantly, how many really cool people did you actually get to know.
- On a scale of 1 to 10, what is the quality of the connections that you currently have in your social networks?
- If you really commit to this, what do you think that number can increase to in the next year?
If there’s one word that you remember from this post I hope that it is…………
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This is the first of an ongoing series of social networking and personal branding tips that I will be sharing via video.
Social networking takes work, but you need to have a plan and work at it at your pace.
My tip #1 is a video that may make you say “duh Tim, so obvious“, but how many people bite off more than they can chew, and quit when they may have a good thing going?
I would love your comments when you have a moment!
Have you been guilty of overextending yourself, or are you able to manage your social time appropriately?
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Autumn can be rough.
Many people battle the blues after summer ends, especially northern climates like where I live when it can cool off quickly. We already have snow here in Edmonton, Canada 🙁
The days get shorter, there is more darkness, and it’s common to get stuck in a rut.
There are many distractions, in my case kids in school, other activities to participate in, and the blessed TV 🙂
We all have our guilty pleasure TV shows that we MUST watch, and many new programs start in September. Of course several sports leagues are in full swing this time of year. I battle this annually.
Like anything else right?
But when I need a little boost, I head directly to my social platforms and check in on my favourite people. I crank up the frequency of listening to podcasts, reading blogs, and books to keep me sharp and motivated.
Whose content do you check out when you need that extra boost?
I love to watch, listen &/or read:
Jane Anderson – https://www.jane-anderson.com/ Need some perspective on your personal brand, focusing on LinkedIn? Check out Jane’s content, and new book!
Fizzle – https://fizzle.co/ The Gang over at Fizzle just makes me happy 🙂 I listen to their podcast regularly, and I find the delivery so honest and entertaining! The team over there is awesome!
Angela Duckworth – http://angeladuckworth.com/ Her Ted Talk on Grit captivated me. I listen monthly, and am buying the book as soon as I can. I heard her recently on a local radio station and was so excited. The premise of her content is so helpful, and should motivate us all to do great things. Check out her Ted Talk http://bit.ly/1fZKIno
Mel Robbins – http://melrobbins.com/ She’s so awesome! I still watch her Ted Talk video “Stop Screwing yourself over” several times per year. She’s funny, incredibly direct, and gets you thinking for sure. It was a nice surprise to hear that she is now regularly contributing to Success Magazine. Check out her very popular Ted Talk http://bit.ly/1dK6evy
Paul Castain – http://yoursalesplaybook.com/ Paul’s one of the first guys that I followed in the sales and leadership space, and I’ve never wavered! He’s the man! His consistency of showing up, ability to inspire but give tough love when necessary is much needed. He’s a whole lot of fun, doesn’t take himself too seriously and has a HUGE LinkedIn group to compliment his business.
Pat Flynn – http://www.smartpassiveincome.com/ I’ve been following Pat for years. Smart, sincere, family guy, amazing content AND a super singer 🙂
Gary Vaynerchuk – https://www.garyvaynerchuk.com/ & http://askgaryveeshow.com/ I listen to him every day if possible. He’s a no bs type of guy, call’s it like it is, and an incredibly entertaining guy. He’s a pioneer online and is Massive!
Anthony Iannarino – https://thesalesblog.com/ I LOVE his perspective on sales and leadership. He’s been around forever, has a new book out, and is a content creation machine!
Nametag Scott – http://hellomynameisscott.com/ Scott’s been wearing a name tag for almost 6000 days, and makes money off it. How cool is that? You gotta check him out. His Ted Talk is http://bit.ly/22M4TMn
Tim Mushey – http://timmushey.com/ & https://sellleadsucceed.com/ Now wait a minute! Why the heck would somebody put themselves on a list like this? This is not being arrogant, cocky or some weird attempt at being funny. But I regularly look back at my old content to remind myself that I am creative, I can make a difference and people like what I’m doing.
There have been many “ah-ha moments” over the years when I read a blog post, watched a video, or read all the comments I got for something I posted online and say, “darn, that was pretty good”.
Just a reminder. Would love if you took a minute to comment with who inspires you, and has go-to content that picks you back up when you are down (but not out).
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