Post, Assess, Tweak, Repeat


There are many differing opinions about how often to post on social media sites, and……….


If you want your head to spin, “Google” these questions and see what comes up. Seriously there is so much information, and conflicting data you might wish you never looked in to it!

I recommend the, “Post, Assess, Tweak and Repeat” formula. Experiment. Try different things.

If you are new to posting on a social media site, just start before getting stuck by listening to what the experts say. As your posts becomes more frequent, you will get a feel for what works best for your audience.

Here are a few things that I have noticed or tried over the years with my social media posts:

I share (especially on Twitter) in time zones where I have a good following. If you want your reach to expand out of your “home area” you have to be aware of other time zones. For example, I am in the mountain time zone. If I want to catch people out east, I want to reach them before they dive in to their work day. So posting on Twitter at 4:30 am my time is not a stretch. It’s 6:30 am where they live, and they may be on social media before work.

Your audience might be different, but that’s why the, “Post, Assess, Tweak, Repeat” strategy is so important. DON’T panic. Remember you don’t have to actually be up that early  Tools like Hootesuite or Edgar can help  program content while you are still in a comfy bed. If you are working on capturing an audience across the globe, you will most certainly want to look at posting overnight too.

If you bang off 10 posts in a row on a platform like Twitter, your content may get ignored. I know I ignore it. This comes across very spammy and desperate. When I’m on a lunch break, I might share (retweet) 3-4 posts in a short period of time. That has never hurt me. But seriously I have seen people post 10 times in one minute and that is a complete turnoff. I usually unfollow them.

It’s ok to repeat content on social media platforms, to increase the chances that more people see it. I primarily see people repeating content on Facebook business pages and Twitter. If you post something at 9 am and people miss it, the only way they will see that post is if they scroll through their timeline (a chronological listing of all the content they follow) later. But I will tell you from experience, your post will probably be missed if they have a large number of people they are following. So why not post it again later in the day, and again in the evening/overnight? You will find what times work best for you on these channels.  I do this more on Twitter than my Facebook page, but once again experimenting will help you find what works best over time.

I usually post 1 to 2 times per day on Instagram, 2 to 3 times on my Facebook business page, once on Google+, and once or twice on LinkedIn. Then there’s Twitter… oh my dear sweet Twitter…. it varies greatly. But that works for me. Sometimes I post 3-4 times per day. Sometimes it is upwards of 20 times. Remember, a lot of that time is retweeting (sharing) other people’s content. The quality of your content, and the types of posts that you create and/or share will affect the results as well. Remember to use images on a regular basis to expand your reach. Traction with a post is often higher when an image is included. Text overlay has become increasingly important too. Will discuss that in more detail in a future post.

There is a lot of information out there about how often to post on social media sites and when. All joking aside, it is very interesting to read, but don’t get stuck overanalyzing it, especially if you are new to a platform. I did not care about any of this for the first while as I got my feet wet on channels like Twitter and Facebook business pages. But then realized that it is beneficial to get in to a routine of posting when it worked best for my audience.

I don’t consider myself overly analytical, and you might not be either. But putting at least a bit of thought in to how often you post, and when, will make a difference in your following long-term.

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Please note: I reserve the right to delete comments that contain foul language, are off-topic, or are spammy (self-promotion).