The Baseball Beer Vendor Lessons!

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So, like – there are lots of us on earth right?

Many of us are trying to stand out from the crowd and do “out of the ordinary stuff”.

Heck many people are trying to do ordinary stuff but still get noticed.

Like delivering beer to people’s seats at a baseball game.

There’s no way to stand out from the crowd doing that right?

WRONG!

I had the pleasure of attending a Chicago Cubs exhibition game several years ago, and did not realize how much of a treat I was in for watching a beer vendor work. His coverage of our section immediately caught my attention! He was more charismatic, more outgoing, more energetic, and more fun to watch than any other beer concession worker than I had ever seen before. I caught myself watching him work more than the game itself!

But that was not even the best part. When he left our section for a bit, I followed him and we had a bit of a conversation. I was captivated by his stories of working in the industry for many years.When I left with my drinks, he gave me his “business card”. It was a laminated baseball-like card with his picture on the front working at a game. On the back it had all of his “statistics”. By statistics I mean all the venues he had worked at during his career, and events that he attended.

I still have his business card, and look at it from time to time to remind me what it truly means to have a well-developed personal brand.

What do you do to stand out from the crowd?
• What can you improve upon to increase your exposure?

Developing your personal brand is not a “when I feel like it” thing. It should be ongoing. Daily if possible.

“You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it” – Gary Vaynerchuk

Be memorable, be engaging, be caring and for goodness sake have some fun!

 


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