Post, Assess, Tweak, Repeat

 

There are many differing opinions about how often to post on social media sites, and……….

WHEN!

If you want your head to spin, “Google” these questions and see what comes up. Seriously there is so much information, and conflicting data you might wish you never looked in to it!

I recommend the, “Post, Assess, Tweak and Repeat” formula. Experiment. Try different things.

If you are new to posting on a social media site, just start before getting stuck by listening to what the experts say. As your posts becomes more frequent, you will get a feel for what works best for your audience.

Here are a few things that I have noticed or tried over the years with my social media posts:

I share (especially on Twitter) in time zones where I have a good following. If you want your reach to expand out of your “home area” you have to be aware of other time zones. For example, I am in the mountain time zone. If I want to catch people out east, I want to reach them before they dive in to their work day. So posting on Twitter at 4:30 am my time is not a stretch. It’s 6:30 am where they live, and they may be on social media before work.

Your audience might be different, but that’s why the, “Post, Assess, Tweak, Repeat” strategy is so important. DON’T panic. Remember you don’t have to actually be up that early  Tools like Hootesuite or Edgar can help  program content while you are still in a comfy bed. If you are working on capturing an audience across the globe, you will most certainly want to look at posting overnight too.

The More The Merrier

 

When I first started on Twitter, I had an amazing plan. I would follow as many people as I could, and they would all follow me back.

Right?

Wrong!

You hit a follow limit, then you can’t follow more people until you get more followers (or unfollow some). My plan was to accumulate as many connections as I could on each social platform, and then boom – I would be rich!

Certainly a large following can lead to success, but 500,000 followers on Instagram is not realistic for somebody starting out. Maybe someday, but not on day 1. Or on the day you decide to refocus on your business.

I want you to focus on this –

Quality of connections not quantity.

I’ve heard several stories of entrepreneurs with small targeted email subscriber lists, and/or “lower than average” followings on social media who are doing great. Those people have meaningful connections and that’s what it is all about.

All too often I see people accept invitation requests on LinkedIn, or just randomly follow somebody on Instagram, and that is the end of the relationship. That should be the start! I am also seeing more people periodically “clean up” connections that are dormant and they don’t have any relationship with. What a great idea!

Take some time and write down what an ideal target connection would look like, and focus on them. Use it as a guide. Sometimes you will still go “off the grid” and add somebody that is on a totally different path, and that is ok.

If you have committed to building your social networks and personal brand long term, you need to remember that this will not happen overnight. Sorry you are not Taylor Swift or Justin Bieber.

But focus on what you need to do every day, do it well and find people that you want to connect with.

Psssssstttt… Want to know a secret….

They will find you too as you gain more traction online.

You want the opposite of the below quote for your social networks!

 

 

If you have any questions at all, email me anytime at: Tim@TimMushey.com 

Happy social networking!

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T Minus 100 You Have The Time

One of the biggest challenges that I hear from people about building their social networks and personal brand is lack of time. We’ve all battled it. There’s only 24 hours in a day.

Here’s 3 things to focus on:

#1 Start with 1-2 social media sites and learn them well

#2 Schedule time to work on them, like a business appointment or visit to the gym

#3 Use scheduling tools to plan content ahead like Hootesuite or Edgar

The consistency that I discussed in recently will be important as you move forward.

There is time if you make it!

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5 Social Networking No No’s

 

It is really really difficult to make quality online connections! It’s even harder to become known, liked and trusted to the point that people would actually consider purchasing your products and/or services.

Here are 5 things that always crack me up when people reach out to me.

#1 “Hey”! or “Hi”! – What???? No first name? –  I’m sorry, but if I’m just on an email blast that you have just sent out hoping for something to “stick”, that’s lame. My name is Tim. Please use it.

#2 Occasionally I get a request from somebody to guest post, or advertise on my website. The first thing I always ask in reply via email is where else I can connect with them, to learn more about their business and brand. I know this may shock you, but approximately 95% disappear because you know, any extra effort beyond me just accepting their random request is too much work 🙂

#3 DMs are D-U-M-B!  “You are fantastic”. “You rock”. “I’m enjoying your tweets”. DMs are direct messages on Twitter. It’s an automatic private email that is sent when you follow somebody. Sorry, these are dumb. A waste of time. How can you possibly say any of these things about me, when I just hit a follow button? Get to know people first, then take a couple of minutes out of your busy schedule and send a note if you have additional information for them to consume

#4 – Personalize a LinkedIn invite – We are all busy. I get that. Life has us going a million miles per hour. But please take the time to personalize a LinkedIn invite. I bet you can get it down to 30 seconds or less per invite in no time at all. How much better do you feel when somebody sends you a personal note, rather than Bob Smith from Alto Bonito, Texas randomly asking you to connect. Who? Where? Why? 🙂

#5 Adding People To Your Email List Without Their Permission –  NEVER ever do this, no matter how tempting it may be sometimes. Automatic “unsubscribe!!!

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T Minus 100 Consistency Is Key!

 

I have developed a category on my blog called “T Minus 100”. These posts will be short, and to the point. 100 words or less. I would love every post to be epic in length, but with all of us being so busy, this will be a nice change from time to time!

Consistency in your social networking activities and personal brand building is paramount to the long-term viability of your business (or potential business that you are working towards).

Let’s make one thing clear, consistency does not have to mean 4 hours per day focusing on this, 7 days a week. Set realistic expectations for how much time you can commit to this, AND STICK WITH IT.

Even fifteen minutes per day will compound in a positive way over time.

Your audience will start to get in the habit of seeing you “around” a certain amount of time, and miss you when you are gone.

Be consistent, be visible and become a force online!

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Tim’s Take On Twitter – An Introduction

BELGRADE - FEBRUARY 02 2014 Logo of popular social media website Twitter on smart phone screen

 

If I was only able to utilize one social media platform going forward, hands down it would be Twitter. I’m still not sure why. Maybe it’s because I have a secondary Twitter account that I reserve for my loves of hockey and music. My guilty pleasure “break in the action” to see what is up with my favourite teams and bands.

Or maybe it’s because I have very close connections that I communicate with through my business profile on a regular basis. We often take the time to promote each other,  introduce each other to new people, and share interesting content.

I find it’s really easy to use once you understand the basics. I can consume as much content as I want in a relatively short period of time.

Tim’s Take On Facebook – An Introduction

ZAPORIZHZHYA, UKRAINE - NOVEMBER 07, 2014: White Smart Phone with Facebook Social Network Log In Screen on the Black Table.

 

I’ve had a personal Facebook page for many years, and started a fan page for my business in 2013. It takes work to get fans to “like” your page, but the added exposure can be well worth it. I am learning more and more each day, and look forward to sharing that information with you over time.

One of my main motivators for having a fan page is engagement. I want to get people not only “liking” my content, but commenting on it too. I never miss an opportunity to reply and keep the conversation going.

Facebook is great for that.

Facebook has a good explanation of how a page differs from a personal profile. See it here.

Tim’s Take On Instagram – An Introduction

Moscow Russia - August 26 2014: instagram app open in the mobile phone HTC.HTC Corporation main direction rapidly developing market of smartphones. Instagram free application sharing photos and videos

 

Instagram is an online mobile photo-sharing, video-sharing and social networking service. Users can take pictures and videos, and share them on other social networking sites.

I joined in the spring of 2015. It has been HUGE for quite a while.

I really enjoy the concept of a social media platform dedicating itself to sharing photos especially. Videos can only be a maximum of 15 seconds long, so this platform is much different than say YouTube. There is still space under each photo or video to write what each post is about.